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Bumchums

Innovation and portfolio extension to boost sleepwear demand

Once considered only as indoor wear, sleepwear and loungewear is gaining prominence as a category in the apparel market, with a promising future. Innovation in product design, product offerings, and new subcategories are the key factors that are helping...

Bumchums launches casual wear for women

Bumchums, the casual wear brand from the House of Rupa, has launched a new range of casual wear for women. According to a report in ANI: Labelled as Bumchums Women, the collection takes a fresh leap forward towards endorsing women...
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D2C fashion brand Bewakoof opens first store in Pune

Located at Amanora Mall, the latest Bewakoof store offers a range of fashion essentials for men, women, and kidsBengaluru: ...
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