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BV Mehta

Patanjali comes under FSSAI scanner for crude oil claims

Baba Ramdev-led Patanjali Ayurved has come under the Indian food regulator's scanner yet again, this time over its edible oil brand advertisement, which is alleged to be misleading. According to a PTI report: The Food Safety and Standards Authority of...
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How Brands are Driving Experiential Shopping in the Home & Interiors Category

Brands are luring customers back into stores with personalised experiences driven by technologyHomes often represent one’s personality. For most...
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