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C.K. Ranganathan

CavinKare ropes in Trisha as brand ambassador

FMCG major CavinKare has appointed South Indian actress Trisha the brand ambassador for the re-launch of its fairness cream, Fairever. “We had recently re-launched the product and felt we should have a new face for the product. Asin has...

CavinKare signs actress Trisha Krishnan as Fairever’s new ambassador

FMCG major CavinKare Pvt Ltd has appointed actress Trisha Krishnan as its new brand ambassador for its fairness cream brand Fairever. With this, the company plans to reposition the product on the lines of 'black spot removal' and 'oil-free'....

CavinKare Targets Accessible Market with Raaga Professional

Chennai-based FMCG conglomerate, CavinKare Pvt Ltd, forays into professional segment with the launch of new brand, Raaga Professional. Launched on December 8, 2010 in Chennai, the product range consist of shampoos, conditioner and hair color. While announcing its foray...

CavinKare: From Sachet to Salon

South India based FMCG company, CavinKare has evolved from being the pioneer in the shampoo-in-a-sachet business to newer innovations in various categories now aspiring to create a professional line of salon products to compete with the likes of international...

CavinKare to take on fast food MNCs in India, abroad

The Chennai-based company that was among the first to popularize the sale of shampoos in sachets plans to take on fast food multinational corporations (MNCs) such as McDonald’s Corp. not just in India, but also overseas with a multi-cuisine...
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Over 90% of Indian businesses raised sustainability investments over last year: Report

This increase is driven by growing concerns over climate change, with 87 per cent of Indian CXOs feeling concerned...
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