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Higher margin to retailer & aggressive pricing by Reliance’s Campa disrupted beverage market: TCPL

Reliance Retails Campa Cola has disrupted the beverage market with its Rs 10 pack in PET bottle, forcing the rival beverage makers to reduce their prices to retain their market share and continue their growth.New Delhi: An aggressive pricing...

Reliance to take Campa Cola to global markets, starting with Asia and Africa: Isha Ambani at RIL AGM

Reliance Retail, after acquiring Campa Cola from Pure Drinks Group for Rs 22 crore last year, re-launched it and the product is available in selected marketsNew Delhi: Reliance Retail is scaling up the production of the home-grown cola brand...

Reliance Retail crosses a billion transaction benchmark in FY23, to ramp up FMCG business

In FY23, Reliance Retail's digital commerce and new commerce businesses contributed to 18% of its revenue, which stood at Rs 2.60 lakh croreNew Delhi: Reliance Retail has crossed the milestone of a billion transactions in FY23 and its registered...

Reliance Retail partners with Udaan for pan-India distribution of Campa

Through the partnership with Udaan, Campa will be available to over 50,000 retailers initially. The companies aim to expand the distribution coverage to over 1 lakh kirana stores in the next two months Bengaluru: Reliance Consumer Products Ltd (RCPL) has partnered...

Will Reliance’s relaunch of Campa unleash the next round of cola wars in India?

While there are a lot of odds stacked against the relaunch of Campa in the Indian carbonated beverage market, experts are hopeful that Reliance will be able to pull off a Jio… Or will it? Mumbai: Reliance Consumer Products Ltd...

Reliance Consumer Products revives iconic brand Campa

The Reliance Group FMCG company relaunches the 50-year-old beverage brand Campa in three flavoursNew Delhi: 2023: Reliance Consumer Products Limited (RCPL), the FMCG company and a wholly-owned subsidiary of Reliance Retail Ventures Limited (RRVL) announced the launch of the beverage...
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