celebrity association
Leaders Ink
Celebrity Endorsements: Breaking Through the Blur
A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...
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Ghodawat Consumer onboards Raveena Tandon as Brand Ambassador for its Star Brand
The company also unveiled a new logo and packaging for its atta, rice, oil, and salt productsMumbai: Ghodawat Consumer Ltd. (GCL), the Rs1,600 crore FMCG arm of the Sanjay Ghodawat Group, has announced collaborating with Padma Shri and National...
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How airports are changing the retail store placement game
Strategic store placement in airports is key to maximising visibility, capturing impulse purchases, and enhancing the traveller's shopping experience...
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