celebrity endorsement

A guide to mastering celebrity endorsements in the age of overexposureIn an era where consumers are bombarded with thousands of ads daily, standing out is more challenging—and crucial—than ever. Celebrity endorsements, a time-honoured marketing strategy, are facing a crisis...

The company also unveiled a new logo and packaging for its atta, rice, oil, and salt productsMumbai: Ghodawat Consumer Ltd. (GCL), the Rs1,600 crore FMCG arm of the Sanjay Ghodawat Group, has announced collaborating with Padma Shri and National...

Denim brand Lee has also launched a new campaign that will feature Sara Ali KhanNew Delhi: Denim brand Lee announced on Friday that it has onboarded Sara Ali Khan as its brand ambassador in India. It has also launched...

After the five celebrity brands that did not do well, we bring you a list of five  celebrity-led brands that have not only captured consumer interest but have also prospered in the highly competitive market Bengaluru: Celebrity-driven brands have become a significant phenomenon...

In this day and age, celebrities are playing an ever growing role in modern culture, including consumption patterns, serving as arbiters of taste, style and public opinion the world over. Their endorsement and creative input enables them to bring attention, credibility...

Glamour and Retail Celebrities have long shared a relation with brands, endorsing products to help them reach a wider consumer base and attract maximum eyeballs. While endorsements are still the most common way in which celebrities are connected to retail, many...