Celio
Fashion
Jackets: Exploring an emerging market
Over the years, jackets have evolved parallel to the preferences of the modern Indian consumer. In contrast to times gone by, modern jackets are bulk-free and comfortable, with multi-utility features which make them the numero uno choice among all...
Fashion
Indian market warms up to stylish sweatshirts and hoodies
Sweatshirts, once an inherent part of gyms and workout routines, are fast becoming a symbol of personal style and self-expression throughout the world. While these hooded garments have been in use since the late 1930s, they have been successful...
Fashion
Fashion Retail CMOs: Designing successful marketing strategies to win consumers
It’s no hidden fact. Despite all efforts, the retail industry constantly struggles to keep pace with what exactly it is that their consumers want. Expectations are temperamental and becoming increasingly difficult to live up to.One conceivable way that can...
Fashion
Men’s Western Wear Market evolving rapidly in India
The Indian apparel industry has traditionally been largely driven by women; it was always the women who were more inclined towards fashion trends. Men’s purchases were need based. However, the tables have turned now as an increasing number of...
Fashion
Denim at the forefront of the western wear revolution in India
Denim is a legend in itself. It’s the world’s favourite blue fabric and has an iconic history. Over the years, denim has single-handedly revolutionised the western wear market around the globe. In India too, while western wear was somewhat...
Retail Hub
Digital Mall of Asia: Redefining shopping experience in India
Convenience and ease of purchase have become key decision making factors for retail consumers and Omnichannel provides consumers with varied options to achieve this objective.The conflict between online and physical stores is fading, as both the platforms have come...
Fashion
The changing preferences of men’s denim in India
What could be more masculine than a pair of jeans? Sturdy, utilitarian and yet classically stylish, over the last century denim has become the new ‘trousers’ of choice for men around the world. It’s surprising though, how a simple...
Fashion
Lifestyle launches multiple windows that present summer inspirations like poolside, tropical prints or even rain
Large format retailing venture from the Landmark Group, Lifestyle has recently launched a number of window concepts revolving around a central theme - summer and poolside.Linen, being an wardrobe essential in the summer, Lifestyle partners with linen brand Celio...
Fashion
Indian fashion retail’s trendsetters
The Indian Fashion Retail Market is poised for great growth. According to Technopak Research, the Indian Retail Market was estimated to be worth Rs 53,06,400 crore (US$ 792 billion) in 2018 and is expected to reach Rs 1,50,68,300 crore...
Fashion & Lifestyle
It’s busy business as retailers gear up to weather climate change
Global warming, inconsistent weather conditions and the shrinking winter season have adversely impacted India’s winter wear market, changing consumer buying behaviour. Climate change has served to transform the business models of apparel retailers as well as their designs, and...
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Latest News
Ambani unveils growth roadmap for Reliance, co to double in size by 2030
The company is aiming to double revenues and pre-tax profit in 3-4 years with its new energy business becoming...
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