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Chaitali Giri

The changing paradigm of women’s ethnic wear in India

India boasts of a rich and ancient textile and clothing heritage that has continued to evolve through time. While the nation is taking big strides towards modernization, its citizens are still traditionalists at heart, especially when it comes to...

India’s evolving women’s ethnic wear market to grow to Rs 1,26,210 crore

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.The growth in the Indian ethnic wear market...

An overview of knitted winterwear market in India

We are in an age where fashion and functionality accelerates paralleling each other. With the ever-so increasing urbanisation in India, there is an increasing demand for apparel that do not just satiate the weather conditions, but goes much beyond....
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D2C skincare retailer Innovist targets three-fold revenue by FY26: Founders

The company recorded total sales of Rs 103 crore in the financial year 2023-24Launched in 2019 by founders Rohit...
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