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WhatsApp Marketing: From Conversations to Cart

With billions of messages shared daily, WhatsApp has emerged as a powerful tool for retail businesses to engage, support and serve customers Launched in 2009, WhatsApp in India came as a new-age multimedia messaging service and grew to become...

India’s omnichannel sales to top $55 billion by 2027

India’s omnichannel business could swell five times, to $55 billion, by 2027, up from about $11 billion at present, according to the latest report by IMAGES Group’s India Phygital Index 2022.The report, jointly conducted by IMAGES Group in association...
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How Brands are Driving Experiential Shopping in the Home & Interiors Category

Brands are luring customers back into stores with personalised experiences driven by technologyHomes often represent one’s personality. For most...
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