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Chemistry

Retail mapping of promising women’s wear brands in India

The global women’s wear market has shown rapid growth as fashion trends, which are the most important aspects of women’s wear, are changing rapidly. Europe is the largest market of women’s wear followed by North America and Asia Pacific...

Flipkart announces 9-day Flipkart Fashion Days sale

Flipkart has announced 9-day end of season sale - Flipkart Fashion Days from June 10 - June 18. As a part of the sale, Flipkart is bringing a host of exciting offers and discounts for the trendiest season styles. As...

Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth in online sales

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...

Flipkart fashion witnesses 5x times growth in first two days of Big 10 Sale

Flipkart’s Big 10 sale received stupendous support from millions of customers throughout India. Flipkart Fashion, acted as a force multiplier for Flipkart in the first two days of the sale. Flipkart Fashion has grown by 5x in sales compared...

Malls turn into destination centres for wedding shopping

Wedding Industry is a flourishing market in India. With each passing year weddings are getting bigger and better. The wedding market has been growing at a great pace. With people becoming more fashion conscious there is a lot of...

Amazon.in announces Great Indian Sale

Looking for that funky smartphone or a trendy pair of trousers? Want to refurbish your living room with the latest quirky home and kitchen products or want to shop for the latest bestsellers in books, then here’s the opportunity...

DLF Place, Saket Has Introduced New Collections Through Fashion Floats

The new collections have hit the stores and exciting fashion trends can be seen spilling over everywhere. DLF Place Saket has developed three interesting fashion floats, an initiative pioneered by the mall, to display new merchandise by the ever...
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Digital Icon : Rakesh Bali

Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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