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The business of offering immersive experiences

Shopping centres are using immersive experiences to attract more shoppers and boost business New Delhi: Malls must offer more than just shopping to capture customer attention and time, representatives from different malls and developers said. The shift to providing immersive experiences...

Evenflow raises undisclosed bridge round, readying for IPO in 2027

The new funds will be used to expand operations and grow all seven acquired homegrown brands. New Delhi: House of Brands Evenflow has raised an undisclosed amount in a bridge round from serial entrepreneur Shail Patel and some existing investors...

Kerala malls, retailers anticipate strong onam sales despite Wayanad disaster

Malls like Lulu and Forum Malls expect an increase in sales and footfallNew Delhi: Malls and retailers in Kerala are optimistic about a surge in footfall and sales this Onam, despite the current Wayanad disaster that has cast a...

Fashion brand Theater raises $1.5 mn in pre-series A funding

The funding round was led by Mumbai-based venture capital firm Prath Ventures New Delhi: Chandigarh-based fashion brand Theater has raised around 12.5 crore ($1.5 million) in a pre-series A funding round led by Prath Ventures with additional participation from existing angel investors,...

British fashion brand Asos launches on Ajio

With this India foray, Asos plans to tap into the growing appetite for international brands in the countryNew Delhi: Fashion e-tailer Ajio announced the launch of Asos on its platform, bringing the brand into the country. The British fashion...

Decathlon India to invest in fully integrated, convenient shopping journeys: CEO Sankar Chatterjee

Sankar Chatterjee, chief executive officer, of Decathlon Sports India sheds light on the French sports retailer’s take on elevating the customer experience with the right technology and e-commerce strategy New Delhi: Leading French sports retailer Decathlon is significantly advancing its...
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IndiaMART bags Gold for its integrated Annual Report at LACP Spotlight Awards 2024

Awarded for the third consecutive year, the report scores 98 out of 100 and secures a spot in the...
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