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3 content creation rules D2C Brands should follow to build communities

Brands wanting to build communities and loyal followers should ensure their content is authentic, consistent and fresh, say brand owners and influencers at the India D2C Summit 2024Mumbai: We live in a content era. And content plays a critical...
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Marks & Spencer appoints Stephen Smy as the new India MD

Smy assumes his role at a time when Indian retail—especially fashion and lifestyle brands—is facing an intense slowdown in...
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