Coca Cola

Seeing big opportunity in the country's non-alcoholic malt-drink market -- a niche but potentially a high-volume category -- global biggies such as Coca-Cola and Heineken have entered the beverage segment.A non-alcoholic malt drink is a high energy beverage, brewed...

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican.The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...

Global beverages major Coca-Cola's India and South West Asia business unit on Tuesday announced major changes in its leadership team with Sarvita Sethi appointed the Vice President for 'M&A (mergers and acquisitions) and new ventures'.Seth was previously the Vice...

Beverages major Coca-Cola India on Friday expanded its Minute Maid product range by launching a grape fruit based sparkling drink branded as Colour, said a top company official.People in Tamil Nadu towns and villages used to call soft drink...

Franchising is one of the few means available through which the brand owners gets access to capital without the need to give up control of the brand (as in case of raising money from through equity dilution) or increasing...

India’s enchantment with foreign brands is no secret but the wheel has now turned to a full circle. Today, it’s the foreign brands that are chasing the Indian consumers. India is poised to become the third largest consumer economy...

The Coca-Cola Company has announced that it has reached a definitive agreement to acquire Costa Limited, which was founded in London in 1971 and has grown to become a major coffee brand across the world.The acquisition of Costa from...

Manpasand Beverages, makers of Mango Sip fruit drink, plans to expand aggressively across India and abroad and also enhance its production capacity, after stitching an ambitious distribution pact with Parle Products for the domestic market."Besides expansion across the country,...

Coca-Cola launched its first alcoholic drink, a lemon flavoured alcopop, in Japan on Monday in an attempt to tap new markets and consumers.In a global first for the US drinks giant, three new 'Lemon-Do' drinks - containing three, five...

Beverages major Coca-Cola plans to take its Indian softdrink brand Thums Up to neighbouring markets, including Pakistan, Sri Lanka, Nepal, besides ASEAN countries, a top company official said.According to a PTI report: Coca-Cola has already introduced the brand Thums...