Coca Cola

The Indian Beverage Association (IBA), which represents fizzy drinks makers PepsiCo and Coca-Cola, recently said that they were ‘disappointed’ at the re-categorization of aerated drinks in the luxury category under the GST rate slabs announced by the GST Council...

Walmart on Thursday welcomed the four-tier tax structure for GST, but aerated drink makers like PepsiCo and Coca Cola were guarded in their response, saying they will wait for the details to emerge. The GST council has approved a four-tier...

PepsiCo and Coca-Cola have topped the rankings of best-in-class manufacturers in the 2016 annual U.S. PoweRanking survey released by Kantar Retail on November 03, 2016. Competition also intensified in the retailer rankings, with Walmart and Kroger finishing in a virtual...

Over a billion people drank close to 6 billion litres of soft drinks last year in India. Now, while this may seem like a significant number, it pales in comparison to some of the other markets. In fact, the amount...

Beverages major Coca-Cola India has dropped bollywood actor Salman Khan as brand ambassador for its soft drink ‘Thums Up’ after four years of association. The company is reportedly in talks with actor Ranveer Singh to replace him. The contract with...

Recently, Interbrand released its 2016 Best Global Brands report identifying the world’s 100 most valuable brands. The Top 100 brands have a combined total value of $1,796,384 million, an increase of 4.8 per cent from 2015. A division of Omnicom...

Dunkin’ Brands Group revealed that they will partner with Coca-Cola to launch a line of cold-brew coffee beverages in the United States. This will be the group's first foray into the ready-to-drink coffee market. The donut chain operator said the beverages, set to...

Beverages major Coca Cola India has trained its guns on the juice segment in India, with the company planning to launch new flavours for their fastest growing juice brand, Minute Maid. “Our biggest focus currently is on the juices segment. We...

Recently online marketplace Snapdeal unveiled its new logo and tagline, Unbox Zindagi (or Unbox Life), with an aim to position itself differently in the hyper-competitive e-commerce business. The new branding is well-supported by a campaign that will appear in the form...

For far too long, brands have been busy trying to sell to customers via the materialistic side of things. However, as consumers get more informed, engaged and vocal, brands are evolving with them, experimenting with innovative marketing ways to influence...