Community Building

Assembling a community around the brand and strengthening the brand's internal community or team is crucial, according to industry leaders at PRC 2024 Bengaluru: Building a niche community centred on a brand, backed by thorough market analysis and strong employee involvement...

After food-tech, education-tech and logistic-tech companies, investors have shifted their interest towards fashion-technology start-ups and Indian entrepreneurs are using tricks learned from social media to create fashion communities that together discover, share and, most importantly, buy.Retail stalwarts share their...