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Measuring the influencer effect

Mannu Mathew - October 7, 2024

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...

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Latest News

Beauty & WellnessIndiaretailing Bureau - February 28, 2025

Mattlook Cosmetics partners with Swiggy Instamart for 10-minute delivery

Instamart will feature Mattlook's products across all categories of makeup like face, lip, and eye essentialsBengaluru: Colour cosmetics brand...

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Home Decor & Furnishing

myTrident secures major Indian Railways deal, set to supply 23 crore bed sheets

Kajal Ahuja, Business Reporter - February 28, 2025

Winning in Bharat & India: The Retail Kaleidoscope – BCG, RAI report reveals key trends shaping Indian retail

Indiaretailing Bureau - February 28, 2025

Fashion & Lifestyle

Menswear brand Snitch opens 11th Store in Bengaluru

Indiaretailing Bureau - February 28, 2025

Fashion & Lifestyle

Jacadi Paris enters India with flagship store at Mumbai’s Palladium Mall

Indiaretailing Bureau - February 28, 2025

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