consumer behavior

They have captured their customers' closets, and now they want a piece of their homes. Here's why fashion brands are eyeing the piece of India’s growing home décor market Bengaluru: In 2022, H&M brought H&M Home to India through a store-in-store...

Early lockdown in India helped contain mass transmission of COVID-19 as compared to other nations. However, it dented economic activity. India is now on the path of recovery with consumers adapting to the new normal and slowly shifting to...

Facebook commissioned Ipsos to survey 12,500 online people aged 18-64 across 14 global markets during August-September 2020 and found that, around the world, people are on the hunt for new ways to reclaim their time, find joy in online...

The widespread restrictions due to the COVID-19 pandemic changed shopping behaviour dramatically with many people stocking up on hand sanitisers and toilet papers, while shelters across the US are running out of pets to adopt as consumers take comfort...