consumer behaviour
Latest News
E-commerce, social networking top disruptive biz models: Survey
IANS -
E-commerce, social networking and digital payment platforms top the list of most disruptive business models, revealed a new KPMG survey on Wednesday.In a survey of over 740 technology industry business leaders globally, Amazon, Apple and Alibaba emerged as the...
Research
Studying customer behavior in retail stores
Studies of customer behavior in retail stores usually deal with
(1) identification of customers; and
(2) their buying behavior patterns.
The aim of such studies is to ascertain who buys where, what, when and how. In addition, such studies endeavor to learn...
Progressive Grocer
Evolution of Consumer Behaviour in India: from Offline to Online
Contrary to popular belief, the online is not the enemy of the offline: both channels are absolutely complementary from the consumer’s point of view as he uses them according to his needs or at the right moment.The “traditional” F&G...
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Latest News
3 Omnichannel marketing trends for 2025
New Delhi: The omnichannel marketing world is undergoing a seismic shift. Driven by evolving consumer expectations, technological advancements, and...
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