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Consumer Expenditure Survey

Brand trust trumps discounts and reviews for over 67% of shoppers: Survey

Resale value is the least influential factor at 15%, followed by recommendations from friends at 26% and product affordability at 30% Bengaluru: As many as 67% of consumers prioritise trusted brands when purchasing new products or services online in the past...

Startling revelation on American retail

A French business intelligence company, Asterop, has revealed that there is as much as $250 billion annual consumers spending that American retailers have yet to tap.The research by Asterop, which has a San Francisco office, has indeed given a...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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