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consumer experience

What’s driving the adoption of mobile POS in India

More and more retailers are switching to mobile point-of-sales solutions due to benefits in the areas of billing, inventory, delivery, and consumer experience New Delhi: At many stores across the country, billing is done on wireless or hand-held devices such as a...

Shiprocket partners with Truecaller 

The partnership will enable 3 lakh Shiprocket merchants to streamline consumers' mobile onboarding to shopping journeys New Delhi: E-commerce enablement platform Shiprocket has partnered with communication platform Truecaller to facilitate the onboarding of sellers and to enhance customer experiences, a...

Meesho collaborates with IISc’s lab for research in generative AI

The goal of the partnership is to foster innovation in generative artificial intelligence and multimodal large language models in the e-commerce industryNew Delhi: Softbank-backed e-commerce platform Meesho has signed a memorandum of understanding with the Vision & AI Lab...

New consumer behaviours accelerate focus on experience for long term growth: Study

A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN). The report, titled “The Business of Experience (BX)” and led by...
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Piyush Kumar Chowhan On How Customer Behaviour Is Changing

The lines between channels of sale are becoming more blurred than ever before, and retailers all over the world are hard-pressed to cater to the consumers’ expectations of high-quality service. Piyush Kumar Chowhan, CIO, Arvind Brands Limited shares what...

The end result of customer experience must be heightened relationship with the consumer

The Customer Experience (CX) exercise is successful when a customer sees the organisation talking of the customer’s benefit rather than the business profit, or at least a balance between creating value for them and turnover. Consumer experience does not necessarily...
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Godrej Interio records 25% growth during festive season 2024

The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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