consumer experience
In Focus
What’s driving the adoption of mobile POS in India
More and more retailers are switching to mobile point-of-sales solutions due to benefits in the areas of billing, inventory, delivery, and consumer experience
New Delhi: At many stores across the country, billing is done on wireless or hand-held devices such as a...
Latest News
Shiprocket partners with Truecaller
The partnership will enable 3 lakh Shiprocket merchants to streamline consumers' mobile onboarding to shopping journeys
New Delhi: E-commerce enablement platform Shiprocket has partnered with communication platform Truecaller to facilitate the onboarding of sellers and to enhance customer experiences, a...
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Meesho collaborates with IISc’s lab for research in generative AI
PTI -
The goal of the partnership is to foster innovation in generative artificial intelligence and multimodal large language models in the e-commerce industryNew Delhi: Softbank-backed e-commerce platform Meesho has signed a memorandum of understanding with the Vision & AI Lab...
Retail
New consumer behaviours accelerate focus on experience for long term growth: Study
A large majority (77%) of CEOs said they will fundamentally change how their companies interact with customers as a priority to drive business growth, according to a new report released by Accenture (NYSE: ACN).
The report, titled “The Business of Experience (BX)” and led by...
Fashion & Lifestyle
Piyush Kumar Chowhan On How Customer Behaviour Is Changing
The lines between channels of sale are becoming more blurred than ever before, and retailers all over the world are hard-pressed to cater to the consumers’ expectations of high-quality service. Piyush Kumar Chowhan, CIO, Arvind Brands Limited shares what...
Retail
The end result of customer experience must be heightened relationship with the consumer
The Customer Experience (CX) exercise is successful when a customer sees the organisation talking of the customer’s benefit rather than the business profit, or at least a balance between creating value for them and turnover.
Consumer experience does not necessarily...
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Latest News
Digital Icon : Rakesh Bali
Rakesh Bali is at the helm of brand marketing, communications, events, and sustainability-related marcom initiatives for the petrochemicals segment...
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