Consumer

ITC Chairman Sanjiv Puri said volume growth from rural markets is going to be better as the inflationary pressure on the FMCG calms down New Delhi: Inflationary pressure on the FMCG segment is "cooling off a little" and volume growth...

Facebook commissioned Ipsos to survey 12,500 online people aged 18-64 across 14 global markets during August-September 2020 and found that, around the world, people are on the hunt for new ways to reclaim their time, find joy in online...

As economic activities gather pace and hopes of vaccines to counter the coronavirus pandemic rise, confidence among Indian consumers have also improved. The monthly Refinitiv-Ipsos Primary Consumer Sentiment Index (PCSI) for India, has inched up by 2.1 percentage points in...

Product quality, consistency and value for money are the most important criteria which influence brand loyalty of consumers in India, says a new study.The survey by KPMG revealed that 47 percent Indian consumers remain loyal to a favourite brand...

Ganesh Subramanian, Founder and CEO, Stylumia on how technological advances can help retailers understand and predict the seemingly unpredictable consumer behaviour...

The aim of this white paper is to provide a framework for megatrend analysis, exploring what a megatrend is, how to identify one and what drives them.Our case studies will help manufacturers and retailers identify the benefits of incorporating...

Robust economic growth and rising household incomes in India are expected to take consumer spending to US $3.6 trillion by 2020, with the maximum consumer spend likely to occur in the food, household, and transport and communication segments. The Indian...

First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare. The site will enable Office Depot to carry out new reporting and analytics on its consumer interface. The new design...