convergence
Retail
Myntra launches Myntra-Mall to further offline-online convergence
Continuing with its convention of offering consumers and brands a platform to engage and strengthen relationships, Myntra is building ‘Myntra-Mall’, enabling shoppers to experience their favourite brands’, Official Brand Stores (OBS) on its app. Coming as it does, ahead of Myntra’s flagship,...
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Blur India: Scaling clean beauty to new heights
The brand aims to achieve a revenue target of Rs 12–14 crore in the coming year by expanding its...
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