cost per acquisition
In Focus
Why are more and more retail brands advertising online?
With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...
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An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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