Creaticity

In India, the festive season – which begins for almost all ethnicities around the month of September – is the time when consumers all over the country buy new clothes as well as white goods. During this time, many...

The concept of cross-channel content strategy that retail companies use to improve their user experience and foster deeper relationships with their consumers across touchpoints – Omnichannel Retail – has existed in retail for almost a decade now. Going ‘Omnichannel’...

India is a country of diverse people and cultures and come September, it is festival season for almost all ethnicities. A huge part of festivals in India involves the beautification and decoration of homes, places of worship and marketplaces,...

Everyone is getting used to the new normal. This means work cannot stop, shopping cannot stop and making homes more aesthetic and functional can also not stop. To make life easier, to make shopping as ‘near zero contact’ as...

The Shopping Centre industry all over the world is a catalyst of organised retail and a major contributor to the success of major drivers of the economy including Entertainment, Fashion, Cinema, F&B, Electronics, FMCG, and many more. The onset of...

The dynamics of the retail industry are rapidly changing globally. The world has seen a transition in the way consumers shop at the mall. To satisfy these burgeoning customer needs, not only retailers but malls as well are embracing...

What brings a shopper to malls? Great brands, excellent ambience, family entertainment zones? While it’s true that all of these factors are crowd-pullers, what really brings in the footfalls is a great foodservice offering. Traditionally, shopping has always been associated...

The dynamics of the Indian retail industry are rapidly changing post liberalisation. The industry, which was once dominated by unorganised mom-and-pop stores, is transforming into an organised body and subsequently, India is witnessing a mall boom. The rise in...

Tier II and tier III cities are undoubtedly the future growth engines of the country. The rise in internet penetration, influence of social media and growing disposable incomes of the new generation have essentially ushered in an era of...

Pune’s one-stop home and living mall, Creaticity has recently brought a VM installation made out of colour drop fabric chandeliers to make for their entrance visual scheme.This larger than life chandelier structure is arguably the first of it’s kind...