Creaticity

Shopping centres are traditional destinations for families. Such is the growing mall culture in India that 34 new shopping malls, covering 13.6 million sq. ft. area, are expected to come up in top eight cities by the year 2020....

Creaticity Mall is now Phygital. The campus boasts of pleasing indoor shopping arenas, inviting outdoorsy high streets, quirky event venues and casual/ fine dining restaurants in a 10 acre property. This vast expanse is stitched beautifully with digital experience...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner.A company’s ultimate...

The overarching goal of a brand transformation is to elevate the brand above ‘features and functions. Re-branding allows a company to communicate changes and future direction among the employees and the marketplace in a visible, definitive manner. A company’s ultimate...

Food courts in shopping malls are a gastronomic destination for shopaholics and foodies alike, enabling the food and beverage industry to gain a competitive edge in the market. Gone are the days when malls were considered only shopping destinations,...

Design has a higher purpose that goes well beyond creating something that is pretty to look at. When it comes to shopping centres, for example, design is about adapting the environment to their core audiences’ functional, emotional, psychological, and...

In the recent retail world, online shopping is a go to option and if the question is asked on whether the trend on online shopping is going to stay or not – the answer is Yes! The frenetic pace...

In the recent retail world, online shopping is a go to option and if the question is asked on whether the trend on online shopping is going to stay or not – the answer is Yes! The frenetic pace...

Deepak Fertilisers and Petrochemicals Corporation Limited (DFPCL), has recently announced the unveiling of its creative living campus Creaticity in Pune (formerly known as Ishanya).Located in Pune and spread over a campus of 10-acre, Creaticity will redefine and revolutionize the...