Cricket
In Focus
Strauss to transition from D2C to an omnichannel brand: Founder Deepak Sachdeva
Founded in 2015, the company offers sports and fitness equipment in categories such as exercise and fitness, yoga, skating, cricket, and cyclingBengaluru: Launched by Deepak Sachdeva, Strauss is one of the leading players in the sports and fitness segment....
Latest News
Lulu Mall Lucknow hosts 2023 ICC World Cup trophy tour
Activities around the tour included interactive displays showcasing the history of cricket, photo opportunities with the real ICC Cricket World Cup trophy, and other engaging activities
New Delhi: UAE-based Lulu Group’s mall in India, Lulu mall Lucknow became the first-ever mall in...
Fashion & Lifestyle
H&M’s debut with cricket marketing
Amit Kothari, head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket and women’s sports in IndiaNew Delhi: This month, women cricketers from all over the world made their debut in the first edition...
Retail
Cricket World Cup theme at adidas India
It is a high-stake game, the slew of promotional affairs unleashed by brands looking to earn extra points, mileage and goodwill from Cricket World Cup. And every brand worth its value and customers will make sure their message reaches...
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Latest News
Swiggy announces 5th ESOP liquidity programme worth $65 million
So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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