customer acquisition

Sankar Chatterjee, chief executive officer, of Decathlon Sports India sheds light on the French sports retailer’s take on elevating the customer experience with the right technology and e-commerce strategy New Delhi: Leading French sports retailer Decathlon is significantly advancing its...

The five-month-old D2C beauty brand also boasts of a monthly repeat customer rate of 40%, said co-founder David Pritchett New Delhi: In just five months since it was launched in February 2024, D2C skincare brand Viah Beauty is growing at a...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...