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Customer Behavior

The rewards of customer retention in e-commerce

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...
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Understanding India’s Retail Terrain: Offline Landscape and Consumer Trends

A glimpse of India's offline retail landscape, how consumers shop offline, and the role data plays in connecting the...
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