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Flipkart Iris to provide brands with insights on customer behaviour

Iris will help brands make data-driven decisions that can significantly improve conversion rates and salesNew Delhi: E-commerce company Flipkart on Monday launched Flipkart Iris, a platform designed to provide insights about customer behaviour to brands.Iris will provide brands with...

Unifying online/offline customers data key for effective retail marketing strategy: Surbhi Juneja, WebEngage

Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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