customer engagement

As part of its long-term strategy, Curefoods aims to incubate new brands annually while expanding existing onesNew Delhi: Bengaluru-based food and beverage service Curefoods, a prominent player in the Indian food-tech sector, plans to expand to 1,000 locations over...

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

The services include influencer marketing, social media ads on Facebook and Instagram, and WhatsApp marketingNew Delhi: Food and grocery delivery platform Swiggy on Tuesday launched marketing solutions to drive customer engagement for restaurant partners.This offering, accessible to partners PAN-India, aims...

Avanish Agarwal, Consulting CMO, Smaaash sheds light on business, expansion plans and moreNew Delhi: Established over a decade ago, Mumbai-based Smaaash Fun Gateway Arena Pvt Ltd, which operates 18 centres across India, plans to focus on expansion in tier...

Piyush Chowhan, Chief Information Officer, Panda Retail Company, Savola Group, Saudi Arabia speaks about technology in retail, its evolution, its challenges and much more…New Delhi: With over two decades of experience in the supermarket, hypermarket and fashion retail, Piyush...

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist usersBengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya,...

Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....

Reduced inventory errors, increased accuracy, improved supply chain visibility, and enhanced customer engagement are some of the benefits that using barcodes, QR codes and RFID offers retailersOver the years, barcodes, Quick Response (QR) codes and radio-frequency identification (RFID) have...

ChatGPT has various uses cases in retail across customer experience, supply chain and market research Artificial intelligence (AI) bot ChatGPT has been making waves across the world with its powerful capabilities. Developed by the company OpenAI led by chief operating officer Sam Altman,...

Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions. Click...