customer engagement

Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions. Click...

Increasing customer engagement should be the goal of every retailer. In order to accomplish this, retailers need to connect with customers across many channels while keeping an eye on what customers perceive as value, brand consistency and the overall customer experience. That means delivering a unique and personalized experience for customers inside...

Technology continues to evolve rapidly and new innovations come into play. Connected retail is a platform that provides an integrated, digitally enhanced, in store experience that connects with and involves customers at the juncture of the virtual and physical...