customer experience

Sandeep Kohli, CEO of Aditya Birla Jewellery’s Indriya about the brand’s aspirations, strategies and what it is doing to disrupt India’s jewellery buying experienceIn July this year, Aditya Birla Group (ABG) Chairman Kumar Mangalam Birla announced the $100 billion...

As part of its long-term strategy, Curefoods aims to incubate new brands annually while expanding existing onesNew Delhi: Bengaluru-based food and beverage service Curefoods, a prominent player in the Indian food-tech sector, plans to expand to 1,000 locations over...

 It is not just about offering high-quality products anymore; brands are now aiming to build deeper, more meaningful connections with their customersLuxury retail has seen a major shift in recent years. As technology advances and consumer preferences change, premium...

The Jawa Yezdi Motorcycles and Flipkart collaboration marks a significant step in the premium motorcycle market in India and is a key part of Jawa Yezdi Motorcycles.New Delhi: Jawa Yezdi Motorcycles on Monday said its motorcycles will now be...

Studies have shown that effective scent marketing can increase retail store sales by up to 11%. Here are some strategies retail brands can benefit from…Today's retail landscape is extremely cluttered; businesses are constantly seeking innovative ways to stand out...

This GenAI-driven platform leverages sophisticated artificial intelligence to personalise shopping experiences, making them more engaging and intuitiveAs the retail landscape rapidly evolves, the fusion of physical and digital commerce—termed 'phygital'—is becoming increasingly crucial. RetailGPT, developed by Pathfinder, is at...

How beauty brands can successfully handle the high traffic volumes and meet the surge in demand during festival seasonWith the festive season upon us, expenditure is mounting across all cities and all income levels. People are keen to invest...

Zahid Ansari, VP - Information & Retail Technology, at Forever New sheds light on the company’s tech journey and discusses the growing influence of AI in every sphere and functionNew Delhi: With two decades of experience, Zahid Ansari has...

From more impactful campaigns and meaningful and faster query resolution to substantial savings in marketing spending, leading businesses are reaping tangible benefits of Generative Artificial Intelligence New Delhi: About six months ago, menswear brand Blackberrys would generally spend around Rs...

In retail, the blend of online and offline shopping demands a seamless, personalised customer experience. Here’s how retailers are adapting to meet these evolving expectations New Delhi: In today's fast-paced retail environment, customer expectations are at an all-time high. The...