customer experience
IRF 2017
Working towards a better customer experience
In this day of cookie cutter uniformity, when it comes to garnering consumer loyalty, customer experience seems to be the buzzword. Yet, putting the customer at the centre of business and creating delightful experiences across the buying journey is...
Research
Personalizing every customer’s path to purchase
Every shopper arrives at his or her purchase destination via a different route. It could be a PC-Smartphone- Store path, a Social Network-Mobile App-Laptop trek, or a seemingly infinite combination of different ways shoppers reach their final purchase decisions.
Click...
Retail
Customer Experience – The Uncomfortable Truth
Organisations around the world are failing to implement effective digital strategies. As a result their customer experience (CX) solutions are becoming disjointed, and digital is not displacing traditional phone interactions at the speed that their customers are demanding.
That’s according...
Common
Multi-Channel Retailing: The Way Forward
<div>The various Channels in retail are nothing but a series of touch points where a retailer interacts with his customer base for providing sales and service and receiving feedback. The Stores, internet, mobile phones, catalogues, kiosks, and tele-shopping are...
Retail
Office Depots new refurbished site for US
First time in past two years Office Depot has refurbished its website, and has relaunched it without much fanfare. The site will enable Office Depot to carry out new reporting and analytics on its consumer interface. The new design...
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Latest News
Jamshyd N Godrej, Smita Crishna, others buy stake in Godrej Consumer for Rs 1,645 cr
The shares were picked up at an average price of Rs 1,443.90 apiece, taking the transaction value to Rs...
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