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customer interaction

How can brands delight customers and keep them coming back?

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

Personalized customer support remains key in Retail: Report

Customers expect more than merely a transactional relationship and are actively seeking interpersonal relationships New Delhi: Customers today expect more than merely a transactional relationship. They are actively seeking interpersonal relationships that curate a comprehensive customer journey. According to a...
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Can shopping malls collect parking fees? The debate rekindled by courtroom clashes

New Delhi: The issue of parking fee collection by shopping malls and multiplexes in India has once again come...
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