customer loyalty programme

Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....

Today’s retailers and malls face their toughest competition ever, especially with the flourishing of online retail. A holistic marketing philosophy coupled with the best services is the chance of outperforming the competition. And the cornerstone of a well-conceived marketing...