customer retention

SwopStore has helped more than 200 online businesses by leveraging marketing strategies and insights into customer behaviour. New Delhi: Food delivery platform Swiggy has announced a partnership with Swopstore, a Gurugram-based customer acquisition platform to drive sales and customer retention,...

According to the report, the struggle to retain customers stem from distracted users due to intense competition, high costs of post-festive engagement, and insufficient customer feedbackBengaluru: As many as 70% of retailers struggle to retain customers post-festive season, facing...

Customer experience, social media, trust, transparency and data critically impact customer retention said representatives of leading brands speaking at the India D2C Summit 2024Mumbai: Retaining existing customers is far more lucrative for brands than acquiring new customers. However, apart...

Simple, effective strategies for haircare brands to retain customers In today's competitive market, haircare brands need more than just great products—they need loyal customers. “Retention” is about building lasting relationships that benefit both, the brand as well as the consumer....

Suman Guha, Chief Product and Technology Officer, Reliance Retail speaks on the leading retailer company’s technology investments, strategy and focus areasNew Delhi: With over 17 years of experience, Suman Guha is a seasoned technology leader with experience in developing...

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Here's why experts favour customer retention over acquisition in online commerceNew Delhi: A report by customer engagement platform MoEngage found that over 62% of customers uninstalled their e-commerce applications within the first week of downloading them.Retention is increasingly becoming more...

Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about growing retail marketing scenario in the country  New Delhi: Surbhi Juneja, director for strategy and growth, WebEngage talks to IndiaRetailing about the evolving retail marketing scenario in India....

With the help of generative AI, tea chain Chaayos was able to improve customer retention, increase revenue and enhance the experience New Delhi: Founded in November 2012 by Nitin Saluja with a passion to experiment with tea, Chaayos is a contemporary...

In addition to growth in sales, the Apparel Group was also able to achieve 12-14% increase in ‘add to cart’ rate, among other benefits, thanks to finding the right tech-implementation partner New Delhi: Covid-19 compelled several companies to turn their focus...