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Brands embrace AR to drive personalization, CX

As Augmented Reality (AR) becomes more accessible and brands adopt it strategically, its role in delivering personalization and enhancing customer experience will continue to grow, solidifying its relevance in the retail landscapeNew Delhi: Leading brands are increasingly leveraging Augmented...

Experts share tips for omnichannel success, enhanced CX

Representatives of leading D2C businesses on factors that enhance customer experience and loyalty New Delhi: The evolution of customer journeys and expectations has brought omnichannel retail strategies to the forefront, highlighting the importance of seamless integration across various sales channels...

Ikea introduces 365 days exchange, return policy, eyes enhancing CX

The exchange and return policy allows customers to exchange or return products either in-store or through convenient home collection services. New Delhi: Swedish home decor and furnishing retailer Ikea has introduced a 365-day exchange and return policy to make the consumer...

How Shoppers Stop, Blackberrys and Titan are benefiting from GenAI

From more impactful campaigns and meaningful and faster query resolution to substantial savings in marketing spending, leading businesses are reaping tangible benefits of Generative Artificial Intelligence New Delhi: About six months ago, menswear brand Blackberrys would generally spend around Rs...

How Myntra, Amazon, Shoppers Stop & Others use AI for CX

From improving product recommendations and personalised fit suggestions to delivery, here’s how retail biggies are using artificial intelligence to offer delightful customer experiences New Delhi: Retailers in India are betting big on enhancing the customer experience (CX) with the use of...

IR Smartclass: Dark Patterns in E-commerce

A primer on the 13 unfair digital commerce practices prohibited by The Central Consumer Protection Authority which impair consumer interestAs many as 71% of online consumers surveyed by research firm LocalCircles reported being subject to hidden charges for...

Tech icon of the week: Vikram Idnani of Landmark Group

IndiaRetailing brings you a series on India’s key retail tech icons. Featuring Vikram Idnani of Landmark GroupMumbai: Today’s CIO must know how to leverage technology to create value for the business. No longer are CIOs department heads of a...

Making CX click for small businesses

Small and medium e-commerce businesses can use CX to level up their growth. Here’s how…By Jenny ChooThe estimated revenue of the Indian e-commerce business in 2022 stood at US$79 billion and is expected to reach US$350 billion by 2030,...

Yellow.ai launches INBOX to elevate customer and agent experience

Customer experience (CX) automation platform, Yellow.ai, has launched a new solution - INBOX - a unified omnichannel customer support helpdesk for agents to seamlessly manage customer queries across 35+ conversational channels. With an intuitive UX, INBOX enables agents to...

Retail in the era of social media, the new store front

The race for holding the fickle customer’s interest long enough to make a sale is on. Organisations of late have been committing serious funds and efforts to social media to build and strengthen customer engagement and involvement. While the...
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FSSAI mandates quarterly reporting of expired, rejected food products

The move is aimed at preventing the rebranding and resale of expired and rejected food items for human consumption...
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