cycling
In Focus
Strauss to transition from D2C to an omnichannel brand: Founder Deepak Sachdeva
Founded in 2015, the company offers sports and fitness equipment in categories such as exercise and fitness, yoga, skating, cricket, and cyclingBengaluru: Launched by Deepak Sachdeva, Strauss is one of the leading players in the sports and fitness segment....
Case Studies
Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%
Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...
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Latest News
An American or a British model doesn’t work in India. It must be Indianized: Abhijeet Anand, AbCoffee
Abhijeet Anand, founder and chief executive officer of AbCoffee talks about the changing lifestyles of Indians; the future of...
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