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d2c brand narrative

D2C brand The Clownfish to achieve 100% CAGR by 2025: Co-founder Kushal Bhansali

The company aims to grow 2 times year-on-year (YoY) across the categories of bags and rainwear in the next three yearsWith the world returning to normal, the bags and luggage category is expected to grow at 25% YOY for...

Young consumers buying into brand narratives first, say founders of new-age brands

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
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Godrej Interio records 25% growth during festive season 2024

The brand witnessed double-digit growth across all zones, with North and Central India emerging as the strongest performing regionsBengaluru:...
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