d2c brand narrative

The company aims to grow 2 times year-on-year (YoY) across the categories of bags and rainwear in the next three yearsWith the world returning to normal, the bags and luggage category is expected to grow at 25% YOY for...

In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...