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d2c brands in india

How to grab a larger bite of the growing snacking market

Snacking is undergoing a huge shift with consumers opting for nutritious and hygienic snacking options. Here’s are some key trends driving the category and food retailers can adapt to them to get a larger portion of the action By Progressive...

D2C brand Brillare: Leveraging the beauty of transparency

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...

“Our plan is to become a 1,000 crore company by the end of 2025,” Anant Tanted of The Indian Garage Company

Anant Tanted, founder and chief executive officer of the Indian menswear brand The Indian Garage Company on the brand’s fast-paced journey, industry challenges and future objectives Bengaluru: Around twelve years ago, Anant Tanted set out on a path to create...

Good Indian: A sustainable D2C brand in town

By Karan NangiaThe environmental and social cost of the fashion industry has compelled brands to rethink fast fashion and stress on the need for more sustainable business models and practices. The latest brand to have joined the club is...

Alia Bhatt joins babycare brand SuperBottoms as investor and brand ambassador

SuperBottoms‘ current line of products includes cloth diapers, langots, potty training pants, and diapering accessories Mumbai: SuperBottoms, a sustainable baby and mom care brand, has onboarded Indian actor Alia Bhatt as its investor and brand ambassador, the company announced in...

SuperBottoms launches Special Need diaper category

The reusable special kids diapers have tear-away sides for easy removal, enabling caregivers to change diapers efficiently Mumbai: SuperBottoms, a cloth diaper brand, has introduced Special Needs Diapers, the company announced in a press release. Commenting on this, Pallavi Utagi, founder...

Mensa Brands brings home décor brand Folkulture to India

Mensa Brands acquired Folkulture in 2021 and it has grown 150% since then Bengaluru: E-commerce aggregator platform Mensa Brands has launched home décor and kitchenware brand Folkulture in the Indian market, the company said in a press release on Tuesday. “This is...

How D2C fashion brands can prevent dead stock

Strategies that direct to selling companies employ that help them avoid inventory pile up and prevent associated losses The fashion industry has long been grappling with the issue of dead stock or unsold inventory that hampers profitability and contributes to...

D2C brand Plum forays into baby care segment with Baby Plum

Baby Plum is available both online and offline, including on the brand’s website, key marketplaces like FirstCry and Amazon, and in over 20 exclusive outlets spread across the country, in addition to select multi-brand retail outlets Mumbai: Plum, a vegan...
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Swiggy announces 5th ESOP liquidity programme worth $65 million

So far, the company has cumulatively enabled over Rs 1,000 crore of ESOPs liquidity over the five events, benefitting...
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