D2C BRANDS
D2C
Lavie to add 300 stores in three years, Ayush Tainwala of Bagzone Lifestyles
In the 11 years since its inception, this digital-first brand has garnered a substantial following among girls and women nationwide, primarily due to its attractive yet budget-friendly range of handbagsBengaluru: Think Lavie and what comes to your mind is...
D2C
Strong brew: Something’s Brewing
Born during the pandemic, Something’s Brewing has within a few months of its launch become a growing community of coffee lovers, providing a platform to learn different ways to brew coffee, compare brewing methods, share recipes, and even buy...
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D2C brand Recode Studios opens store in Ludhiana
Recode is currently planning to expand its business by focusing on product variants and increasing SKUs, with the goal of consolidating its market position
Mumbai: Recode Studios, a D2C brand for cosmetics, lifestyle brands and beauty products, has opened its...
D2C
WhatsApp: D2C’s favourite customer acquisition tool
WhatsApp messages have a 90% open rate within the first three seconds. This immediacy and engagement, make it an ideal tool for D2C brands to capture potential customers' attention
WhatsApp, with over 2 billion users globally, has come a long...
D2C
How Boat rocked India’s market for audibles
Sameer Mehta co-founder of Boat on the remarkable story of a company that started selling mobile phone chargers and later evolved as a leader in audibles and wearables boasting a Rs 4,000 annual turnoverIn 2016, Sameer Mehta and Aman...
D2C
The Growing Chemistry Between D2C Brands and Shopping Centres
Looking at the success of D2C brands that have made a noticeable splash in the offline space, it is hard to ignore the success story of Nykaa, Pepperfry, Firstcry etc. From the new age standalone brands, we have the...
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Young consumers buying into brand narratives first, say founders of new-age brands
PTI -
In the age of sustainability and brand connect, founders of D2C and new-age companies feel their stories convince consumers for repeat purchases, but others feel that it is the product which convinces the consumer, because it solves a problem...
Marketing
5 Secrets to building brands that last by brand gurus
Marketing and branding experts reveal the secrets that businesses can use to build that build brands that stand the test of time and stay relevant
New Delhi:Â While strategies and tools of brand building change over time, fundamentals are timeless. Sticking...
E-Commerce
We’re 20-25% better than our nearest competition: Gaurav Khatri of Noise
Commercial pilot turned entrepreneur Gaurav Khatri of Noise, on what helped the business take off and create enough noise to give competition to established players in the segmentNew Delhi:Â Founded in 2014 by Amit Khatri and Gaurav Khatri, smart wearables...
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Louis Stitch enters the offline space with its first store
The brand recently secured Rs10 crore in the Pre-Series A Funding round from family offices of Ankit Goel (Space World Group) and Ajay Bijli’s Family Office company (ATC Corp)
Mumbai: Premium men’s fashion brand Louis Stitch has joined the host of...
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Primark, Argos lead the UK’s hottest brands list
Both Primark and Argos achieved a 94% brand awareness among the respondents of the survey followed by Marks &...
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