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D2C direct to consumer

How to grab a larger bite of the growing snacking market

Snacking is undergoing a huge shift with consumers opting for nutritious and hygienic snacking options. Here’s are some key trends driving the category and food retailers can adapt to them to get a larger portion of the action By Progressive...

D2C brand Brillare: Leveraging the beauty of transparency

D2C beauty brand Brillare is winning over customers by putting all its ingredients on the packaging and continuing the transparency across all its communication By Zainab S. Kazi In the highly competitive D2C beauty and personal care space, D2C brand Brillare...

Mensa Brands brings home décor brand Folkulture to India

Mensa Brands acquired Folkulture in 2021 and it has grown 150% since then Bengaluru: E-commerce aggregator platform Mensa Brands has launched home décor and kitchenware brand Folkulture in the Indian market, the company said in a press release on Tuesday. “This is...
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How Elitty Beauty is shaping the future of colour cosmetics in India

Founded in 2022, brand achieved a revenue of Rs 6.5 crore, in the FY 2023-24Cosmetic brand Elitty Beauty was...
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