D2C growth

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

With brands and retailers across categories reporting returns on investment ranging from 2%-10% from their digital ad spends, digital advertising is clicking for today's businessesNew Delhi: A whopping Rs 55,053 crore—that's the total advertising revenues digital platforms like Google India,...

The stock of Nestle India fell 3.16 per cent to Rs 22,081.75 apiece on the BSE. It was later trading at Rs 22,260.95, down 2.38 per cent over its previous closeNew Delhi: Shares of Nestle India on Thursday declined...

According to reports in Q2 2022, Indian D2C startups raised $599.7 million or 42.7% of all e-commerce funding during the quarterNew Delhi: Today the D2C market size is increasing in leaps and bounds and India houses more than 800 D2C...