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D2C marketplace

The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed $61.3 billion by the financial year 2027, as per media reports. This growth reflects the increasing consumer preference for online...

EcoSoul onboards Bhumi Pednekar as brand ambassador and investor

With EcoSoul, Bollywood actor Bhumi Pednekar will advocate conscious consumption and the importance of choosing environmentally friendly alternatives to single-use plastic Mumbai: EcoSoul Home Inc., an eco-friendly products company, announced signing Bollywood actor and environmental advocate, Bhumi Pednekar, as its...
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The D2C playing field

Challenges and opportunities for emerging D2C brands in India’s digital marketplaceThe Indian direct-to-consumer (D2C) market is expected to exceed...
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