D2C
Case Studies
Style Union: Accelerated time to market with Centric’s PLM
Fashion retailer Style Union achieved quicker product development better inventory turnover faster time to market and much more with Centric’s PLMToday, retail brands are not just competing over quality and product but also speed. For a brand like Style...
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Funding alert: D2C brand boAt raises Rs 500 crore
The company plans use the funds raised to attain leadership in smartwatches, scale its business across channels and geographies (including outside India) and strengthen its category leadership in audio.New Delhi:Â Leading audio and wearables brand boAt has raised Rs 500...
Exclusives
The biggest challenge was to convince customers to buy plants online’: Annu Grover, Founder & CEO, Nurturing Green
Annu Grover, Founder and CEO of Nurturing Green had to first plant the seed to change the perception of buyers about gifting and buying plants online before he could enjoy the sweet fruits of success.Nurturing Green started in 2009...
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Saritoria to launch new website and app in 2022
In a conversation with Shehlina Soomro, Co-founder, Saritoria to know the insights of the business.If you had to pen down your top 3 learnings from 2021 then what would that be?Patience
Flexibility
CompassionFrom your brand's perspective, what changes...
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Healthy fizz that is high on taste and is affordable is what Polka Pop promises to its customers
Sparkling water is turning out to be a big market spinner within the non-alcoholic beverages category. The trend follows lead from consumers turning towards healthy and nutritious drinks. More and more people are adopting a no-sugar and calorie-free lifestyle,...
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Sleepsia bags funding of $ 2 million from parent company Agile Ventures
Sleepsia, a global M2C (manufacturer-to-consumer) brand has raised USD 2 million impact funding from its parent company Agile Ventures, a high-octane venture capitalist, an official statement highlighted.The company’s statement also highlighted that with this recently secured funding, the brand...
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Funding Alert: Happilo raises $25 million from Motilal Oswal Private Equity
Healthy snacks brand company Happilo has raised $25 million from Motilal Oswal Private Equity(MOPE) to build direct to consumer healthy snacks business that will include dry fruits, trail mixes, nut protein bars and muesli, an official statement highlighted. The statement...
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Bikano to accelerate digitalisation, e-commerce and D2C channels in 2022
In talk with Manish Aggarwal, Director, Bikano to know the insights of the business    If you had to pen down your top 3 learnings from    2021 then what would that be?Hygiene, Convenience &...
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Wellversed: Weighing in possibilities with an eye on the future to craft healthy essentials for conscious customers
Health has taken the spotlight, courtesy the pandemic and more and more brands are cashing on this change by aggressively bringing conscious products to the market. According to a recent report, India is projected to have an addressable base...
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Honasa Consumer launches ayurveda based brand Ayuga
Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth and The Derma Co. launches a new skincare brand AYUGA, an official statement highlighted.The brand has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand...
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Understanding compliance issues in the nutrition sector
With demands for nutritional supplements on the rise, brands need to manage quality and authenticity as the products have...
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