Data Analytics

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...

With increasing competition, data-driven marketing has become essential for promoting virtual kitchens, helping them streamline operations and meet the rising demand for online food servicesA cloud kitchen redefines the traditional restaurant by focusing solely on online food delivery, enhancing...

Industry experts on how to make the most of data analytics to be able to make decisions that add value to the business New Delhi: The analysis of data for making the right decisions is a foundational element for any...

The 2020-founded beauty and wellness brand’s CEO speaks on the plans, international expansions and the right integration of technology New Delhi: Skincare D2C brand Earthraga keeps exploring new channels and technologies like augmented reality (AR) and virtual reality (VR) to...

From product design to marketing and virtual try-ons, here’s how the fashion majors are adopting AI in their businessTop guns of the fashion industry are heads-down to keep up with the by-the-minute evolving world of artificial intelligence. “Fast-forward five...

Nirupa Shankar, Joint Managing Director, Brigade Group, on the mall’s current focus areas, innovations and much more New Delhi: Nirupa Shankar is the Joint Managing Director of Brigade Group, overseeing the Bengaluru-based real estate company’s office, retail and hotel portfolio. Brigade...

The company is looking for professionals with specialised skills such as data analytics, cyber security, product management, digital marketing and other new-age skills amongst othersNew Delhi: The Titan Company on Tuesday said it is planning to add over 3,000...

The country’s largest retailer by sales and by number of stores has lined up a host of initiatives to capitalize on the opportunity the subsegment presentsNew Delhi: Reliance Retail is now trying to capture big-time a lucrative frontier of...

Zomato Food Trends is an open platform accessible for free that will analyse data from millions of transactions across India which restaurants can use to take a data-driven approach to prices, dishes and locationNew Delhi: Online food delivery firm...

The sourcing industry has undergone a transformational shift over the past few years as technology continues to disrupt traditional procurement practices. The arrival of e-commerce and the integration of automation, Artificial Intelligence (AI), and cloud-based sourcing has created a...