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De Beers

Brands bet on digital strategies to boost online sales in festive season

Several companies across sectors are expecting the online shopping momentum to continue in the wake of the COVID-19 pandemic and have started focusing on digital strategies for the upcoming festive season, officials said on Friday. According to a PTI report:...

De Beers to focus on smaller cities in India for expansion

Global diamond producer De Beers is looking to partner local retailers in smaller cities to boost sales which it claims grew at 100 percent last year.According to a PTI report: The company sells its diamond jewellery through 250 partnered...

Diamond biz in India will continue to grow this year: De Beers

De Beers, the world's largest diamond producer, has said the business in the country will continue to grow this year despite dampened sentiments following Nirav Modi-led PNB fraud."There has been this banking scandal, that is clearly a fraud, and...

De Beers to invest US $140 million for marketing in India, US, China

World's leading diamond company De Beers Group said it will invest over US $140 million for diamond marketing in India, US and China this year. "We are investing more than US $140 million in marketing this year, which will be...

De Beers diamond sales in India witness slump due to demonetization

Anglo American has said demand at its latest De Beers diamond sale showed a slowdown in response to India’s withdrawal of high-value banknotes, but was still higher than a year ago when commodity trade was slumping. Anglo American - which...

De Beers to expand Surat diamond grading unit; invests US $5 million

De Beers, a member of the Anglo American group, today said it has invested US $5 million in expansion of its diamond grading and testing centre at Surat in Gujarat. According to a PTI report: The move follows the group's...

Forever Mark expecting 30 per cent sales growth in India

With diamond prices stabilising globally, De Beers' jewellery brand Forever Mark is expecting 30 per cent growth in sales in India in 2016. "In India the demand has been explosive over the years. We saw about 35 per cent growth...

Forevermark Launches Cornerstones Collection for Akshaya Tritiya

Forevermark, diamond brand from the De Beers group of companies, has introduced a new range of Cornerstones Collection to celebrate the auspicious occasion of Akshaya Tritiya. The collection has been created in a classic and minimalistic style and includes...

De Beers eyes China expansion

De Beers SA, the world's largest producer of rough diamonds, said Tuesday it plans to further expand its retail outlets in China this year as it expects China, India and the Middle East to outpace U.S. demand by 2015. The...

Forevermark forays into India

Forevermark, a diamond brand from De Beers, has recently forayed into the Indian market. It is currently available in Bangalore and will soon be launched in other cities, the company said in a statement.For the Bangalore market, Forevermark has...
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abCoffee: The grab-and-go Coffee revolution brewing across India

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