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Decathlon growth in India

Decathlon enters Jharkhand

The new stand-alone Decathlon store is located at Bistupur, Jamshedpur Bengaluru: French sporting goods brand Decathlon has launched its first store in Jharkhand, becoming the latest global sports brand to enter the state. The stand-alone store is located at Bistupur, Jamshedpur,...

French fashion brand Kiabi plans to sell online first in India

Kiabi’s potential entry into India comes after the French company’s sister brand Decathlon is making waves in India with its affordable sportswear and sports equipment New Delhi: In a change of its India entry strategy, French affordable fashion brand Kiabi...

Decathlon launches first large-format store in Chennai

The new Decathlon store is spread across 13,000 sq. ft. of retail space and is located at Marina Mall, Old Mahabalipuram Road, Egattur, Chennai Bengaluru: French sporting goods brand Decathlon said it has launched a new store in Chennai spanning around...

Decathlon opens large format store in Bengaluru

Situated at Nexus Mall, Koramangala, the new outlet is the 15th Decathlon store in Bengaluru Bengaluru: French sporting goods brand Decathlon has launched a large format store in Bengaluru at Nexus Malls, a mall official wrote on social media. Situated at...

Retail Tech Case Study: Decathlon India boosts shopping experience, increases efficiency by 15%

Long queues at its in-store checkout counters were impacting Decathlon’s business. Here’s how the sports retail chain used technology to not only achieve faster checkouts but also increase store efficiencyNew Delhi: Founded in 1976 by Michel Leclerq, France-based sporting...
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