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Levi’s ropes Diljit Dosanjh as global brand ambassador

The collaboration showcases Levi’s menswear collection, with new loose and relaxed fits, while embodying Dosanjh’s signature style and fashion sensibilitiesBengaluru: American denim brand Levi’s has onboarded Indian singer and actor Diljit Dosanjh as its new global brand ambassador, a...

Levi’s opens two new stores in Mumbai

The newly launched Levi’s stores in Mumbai are located on Linking Road and at Infiniti Mall.Bengaluru: American denim brand Levi’s has expanded its retail footprint in Mumbai with the launch of two new stores, one located on Linking Road...

New York-based fashion brand Waimea to expand offline in India

The retailer has already partnered with multi-brand outlet Tipsy Topsy and is currently in talks with other retailers including Ant Eye Bengaluru: Waimea, a denim menswear brand from New York is targeting offline expansion in India, less than two months after...

How the denim industry is keeping itself green

With the global denim segment projected to hit $95 billion by 2030, it poses a dual threat to both society and nature. Here are ways to render the industry more greener… Bengaluru: The denim industry stands as a cornerstone of fashion. Every...

Levi’s opens its largest mall store in Bengaluru

Located at Nexus Mall, Koramangala, the new store spans 6,000 sq. ft. of retail spaceBengaluru: American denim brand Levi’s has launched the largest mall store in the country in Bengaluru, the company said in a press release on Monday....

Why is denim becoming a big business in India?

The Indian denim market that was $6.15 billion in FY23 is expected to grow at 10%-12% CAGR on the back of various factors including growing consumer preference for the fabricBengaluru: The Denim category in India has experienced a surge over...

Levi’s opens 50th store in Eastern India

The new Levi’s stand-alone store is located in Kolkata at Camac Street Bengaluru: American denim brand Levi’s has launched its 50th exclusive brand outlet (EBO) in the Eastern region of the country, a company official wrote on social media on Sunday....

Kewal Kiran Clothing in talks to acquire women-oriented Kraus Jeans

The acquisition is aimed at filling the gap for a women-dedicated denim brand for KKCL New Delhi: Kewal Kiran Clothing Ltd (KKCL) is in advance talks to acquire Kraus Jeans, a women focused casual fashion brand, according to two people...

Denim brand Lee opens store in Bengaluru

Located at Commercial Street, the store opened its doors to the public on new year’s eve Bengaluru: American denim and casual apparel brand Lee has launched its new store in Bengaluru located at Commercial Street, omnichannel enablement platform Ace Turtle wrote...

We have transformed the whole value chain with technology: Manish Kapoor, Pepe Jeans

Manish Kapoor, managing director of Pepe Jeans in India, talks about the company’s three-decade journey and the digital transformation of its stores, manufacturing process and the whole supply chain New Delhi: Pepe Jeans was one of the earliest apparel companies...
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Disney Consumer Products India targets deeper partner ecosystem, new product verticals

As Disney India's licensing division, Disney Consumer Products has been operating in India for over two decades, with products...
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