Diet Coke

Bathija’s career with The Coca-Cola Company spans nearly 24 years and encompasses a distinct combination of marketing and franchise expertise New Delhi: Coca-Cola India announced the appointment of Ajay Vijay Bathija, as vice president of franchise operations for Southwest Asia...

Beverages major Coca-Cola India continues to see improvement in operations along with offtake on the back of accelerated demand for its leading offering Thums Up. Accordingly, not only the Indian subsidiary's leadership, but also the global one has recognised the...

Beverage major Coca-Cola India on Tuesday unveiled two new brands to mark its entry into the nascent immunity-boosting beverages category in India. Accordingly, the company under its master brand Minute Maid, introduced two new products which claim to deliver some...

Beverage localisation along with enhancement of ethnic drinks' portfolio is the way ahead for Coca-Cola India, as it transforms from being a local to a hyper-local brand, a top company executive said. Presently, the global beverage major's local arm manufactures...

Beverage major Coca-Cola has entered India's niche but potentially high-volume non-alcoholic malt drinks market in a big way with its global brand Barbican.The company, which launched pilot project six months back, focuses on the youth. "We introduced Barbican, a...

During the first quarter, Coca-Cola has experienced decline in the popularity of its namesake sodas in the key markets. The current trend reflects a mix of changing tastes, challenging economic conditions and a shifting business strategy. According to a report...